Thursday, 20 March 2014

The Amazing Spiderman 2 Powerpoint

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Popcorn Time


Popcorn Time Is Hollywood’s Worst Nightmare, And It Can’t Be Stopped

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Popcorn Time Is Hollywood’s Worst Nightmare, And It Can’t Be Stopped
Imagine for a moment if Napster were cloned hundreds of times. If there were a NapsterStanford, a NapsterMIT, or a Napster for your high school completely independent from, yet just as powerful as, the original. Imagine what would have happened if Shawn Fanning and Sean Parker had released the source code, allowing any developer to essentially copy and build upon his software. Imagine if Napster were open source.
The RIAA would have fought a war on a thousand fronts. And lost.
Video piracy is on the verge of having its Napster moment. A piece of software appeared last week called Popcorn Time. It makes watching pirated movies as easy as firing up Netflix. Everything is free. There’s no mess or fuss — you press play.
Popcorn Time makes it as easy to watch pirated content as Napster did to download songs. It’s a nightmare for Hollywood.
The creators of the original Popcorn Time stated emphatically that it’s perfectly legal to run the app because neither you nor the app “hold” the movies – the Internet holds them. Once installed, however, the program throws a warning screen forcing the user to essentially agree that it’s a bit shady.
Yet strictly speaking, piracy is as much stealing as is taking a photograph of art with the intent to reproduce it. Is it wrong? Yes. Does the practice speak to a larger issue? Absolutely.
The RIAA spent an untold fortune fighting the Napster generation until Apple turned the rippers into buyers with iTunes. Apple made it easy to grab the latest music, anywhere, at any time and it turned a generation of music pirates into, at the very least, a generation aware of the alternatives.
The current state of movie piracy is centered around archaic distribution. Consumers want content on demand for a fair price. The runaway success of Netflix, Amazon Video and Hulu proves that. Yet these legitimate services often lack top-tier content. Want to watch a sequel to a blockbuster or a knock-off Disney movie? Go to Netflix. Want to watch the blockbuster? Buy the Blu-ray or download it from The Pirate Bay. Or wait months until it shows up on HBO.
Popcorn Time is just the start and it’s not the first to provide an easy way to consume pirated content. The entire program is on GitHub, where any developer can access the code and make it their own. Besides that, the program leans on an API released by a popular pirated movie site that has so far successfully evaded the MPAA’s wrath. Popcorn Time is simply a pretty face on a community-driven project.
There isn’t a single entity here that Hollywood’s lawyers can attack. The developers can go underground and distribute their creations under multiple names. They’re not charging for the program or incorporating ads. Popcorn Time is Napster for video without a company that is trying to turn it into a business. It is the epitome of online guerrilla warfare.
And Popcorn Time isn’t alone. A site called FliXanity essentially cloned Netflix’s look and streams pirated content, albeit at a really low resolution. Another called MovieHive is an Android app that’s a far cry from the selection and ease of use of Popcorn Time. Plus it has ads. But it works. It streams pirated content for free.
There are others. There will always be others.
Popcorn Time has already forked. After an early scare, the old developers ceded to a new team because the pressure and attention was simply too much. The program is just that good.
Streaming is the future of both piracy and legitimate distribution. If Popcorn Time implodes again, another program will be built on top of the rubble and stand even taller than the first. The only thing that can slow its growth is Hollywood’s full embrace of the stream and, judging by the popularity of pirate services, it had better come soon.
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Wednesday, 5 February 2014

Blockbuster v Indie Film


Film industry questions for your blockbuster and for The Selfish Giant.

Labels for your blog – Swede, Selfish Giant, (your blockbuster), Tracking, Internet promotion
SPIDERMAN
1.   UK release date?

April 18.

2.   Institutions behind the film’s production and distribution?

Colombia Pictures

           3.   What’s the film’s production budget?

$200,000,000

4.   Nationality of the film?

American

5.   What kind of production is it?

Blockbuster

6.   Any connection with other films?

The film is a sequel to The Amazing Spiderman 1

7.   Who’s the director?

Marc Webb

8.   Any star names in the cast?

Andrew Garfield, Emma Stone, Jamie Foxx Dane DeHaan, Campbell Scott, Embeth Devidtz, Colm Feore, Paul Giamatti and Sally Field.
         9.   What’s the film about?

Spiderman defending New York City against the evil Electro 

10.         Who will this film appeal to?

Action film lovers, marvel superhero fans and general spiderman fans.
THE SELFISH GIANT
            1.UK release date?

25th October 2013
         2. Institutions behind the film’s production and             distribution?

Production Companies

Distributors

 

3. What’s the film’s production budget?

4. Nationality of the film?

5. What kind of production is it?

6. Any connection with other films?

7. Who’s the director?

8. Any star names in the cast?

9. What’s the film about?

10. Who will this film appeal to?

 

 

Just for Selfish Giant  (label) upload adverts, promotions, trailers, newspaper and magazine reviews, exhibition and how long it was in the cinema for. Look at Curzon cinema too. Money made?

 

·       Create a label called Tracking your film’s promotion on twitter, facebook, newspaper reviews, fans, billboards, cardboard cutouts in cinema etc

 

·       Three examples on how the internet is being used to promote a movie release in the UK.

 

Using the internet to promote a movie release in the UK

EXAMPLE 1


 


 

What is it? (e.g. newspaper article, a competition, an event, etc.)
Competition to win a holiday to New Zealand - 7 night stay with activities e.g. film location tours, etc.

What is the source?
ODEON cinema




Who is it attempting to reach?
Specifically Hobbit fans - they are the ones who would enter
More a campaign so they will buy tickets to see it at the Odeon rather than another cinema e.g. Vue or Cineworld

In what way is it a valuable marketing opportunity?
Encourages fans to see the film at the Odeon rather than anywhere else so the cinema makes money
Gives the fans an opportunity to be involved with the film
Of course dedicated Hobbit and LOTR fans would want to visit the location of Middle Earth
They enter simply by booking tickets online - easy and accessible
No extra costs for fans since all they have to pay for is a ticket, which they would do anyway

EXAMPLE 2



 

What is it? (e.g. newspaper article, a competition, an event, etc.)
Article on the Hobbit's official blog - "Ed Sheeran on working with Peter Jackson"

What is the source?
The Hobbit's official blog - link is on the official website

Is it an above the line or below the line example?
Below the line

Who is it attempting to reach?
Hobbit fans (they see this via Hobbit blog), people who want to find out more about the film (blog/wesbite)
Ed Sheeran fans
Music fans in general (discussing the soundtrack)

In what way is it a valuable marketing opportunity?
Ed Sheeran has a big fanbase - they will be attracted to this as well as Hobbit fans and so will be more interested in seeing the film
Synergy: website --> blog
Non-linear
Free

EXAMPLE 3



 

What is it? (e.g. newspaper article, a competition, an event, etc.)
Feature article shown on The Hobbit's official blog

What is the source?
The Hobbit's official blog
Article: Empire Magazine

Is it an above the line or below the line example?
On the blog: below the line
Magazine: above the line

Who is it attempting to reach?
Hobbit fans - it is shown on the official blog, which fans would be most likely to see
People interested in finding more about the film, looking on the blog
Empire Magazine: FILM FANS

In what way is it a valuable marketing opportunity?
Empire Magazine targets film fans in general - The Hobbit on the cover makes it very noticeable - it is being shown as a big movie
Synergy: Empire Magazine --> blog

Hobbit fans who wouldn't necessarily buy film magazines like Empire are shown the article anyway, for free, instant and accessible

 
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Monday, 27 January 2014

Films in my Cinema


1.       Which of the following would you be willing to see?

I would be willing to see 12 Years a Slave, American Hustle, Last Vegas, The Hobbit and The Wolf of Wall street.

 

2.       Are the films just Hollywood or are they broader than that?

12 years a slave stands out as typically the least Hollywood style film from the list, however I would still be interested in seeing the film.

 

3.       How many are Hollywood movies?

 

4.       How many British?

5.       How many are foreign language?

6.       How many are 3D?

Films in my cinema at the moment:

 


12 Years A Slave


American Hustle

 


Devil's Due


Frozen


Gravity


Last Vegas


The Hobbit: The Desolation Of Smaug


The Railway Man


The Wolf Of Wall Street

 
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3 Swedes from outside school



Review of the 3 Swedes above:

1) James bond- the use of the toy cars to represent the  car chase was a good way to represent a high budget cost to the film and be able to use it for little/no cost in the swede of the film- this is a technique we would copy if we were to do a film with a key car chase. On the other hand there was a lot of poor editing with the falls and fight scenes in the clip.

2) E.T. The idea of using toys to represent the characters was an intelligent way of displaying a high  budget film for very low cost. The use of the bike lights and cigarette smoke were intelligent uses of resources to show smoke and Extra-Terrestrial occurrences. I also liked the shot of the characters appearing to be moving away from the red sky to which the characters used a painting/drawing. On the other hand there was a lot of giggling over the top of the recording which made the whole SWEDE look unprofessional. Also, the exiting of the alien from the scene in one of the shots is very poor. The alien appears to just be thrown form the scene.

3) Transformers- The clip had a really good use of sound effects throughout, beginning with helicopter at the start of the clip. The acting from the man in the camo playing a leader or general of some kind was strong and believable, this is important when using actors rather than toys or figurines. The use of the boxes on the body to represent the robots was a clever idea to show the things as robots with no budget. The use of levels with the camera was used to show the height and dominance of the robots compared to the people.

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